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Built on a Simple Belief

Northvale Wellness & Performance was founded on a simple observation: the busiest, most driven people in our lives weren’t lacking health knowledge—they were lacking systems. They’d start programs, get excited, then life would get in the way.

We created Northvale to bridge that gap. Our approach combines evidence-based wellness principles with practical behavioral coaching, designed specifically for professionals and entrepreneurs who don’t have time for complexity.

We don't believe in one-size-fits-all wellness plans. Instead, we focus on:

Simplicity

We cut through the noise and focus on the 20% of habits that drive 80% of results. Instead of overwhelming you with complicated plans, we identify the core habits that will move the needle most—whether that’s sleep, stress management, or nutrition. You master the fundamentals first, then layer in more as you progress.

Consistency

Small, sustainable changes compound over time. That’s where real transformation happens. We build habits small enough that you can maintain them even when life gets messy. Progress over perfection. Because consistency is where lasting change lives.

Accountability

We’re here to support you, celebrate wins, and help you course-correct without judgment. You get regular check-ins, acknowledgment of your progress, and honest troubleshooting when things shift. No lectures—just a coach in your corner.

Personalization

Your goals, lifestyle, and preferences are unique. So is your plan. We start by understanding your full context—your schedule, your preferences, your barriers—and design a system that actually fits your life, not one you have to contort yourself to follow.

Your Support System

Dean Mayster

Founder

Rebeca Swanstone

Co-Founder

Timothy Powell

Wellness Professional

Jennie Ryan

Wellness Professional

Let's build a wellness system that works for your life, not against it.

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